Whether you refer to personal knowledge, skills, and abilities, or business and marketing, situation analysis encompasses the factors commonly found in a S.W.O.T. analysis, or Strengths, Weaknesses, Opportunities, and Threats. Many individuals are fairly self aware when it comes to strengths, yet often do not consider personal vulnerabilities evident to those around them. Even your best friends avoid approaching you with what they've grown to believe are your less desirable traits -- ones they can overlook. Having friends overlook little things is okay, but what about new business contacts? Don't you want to make the right impression the first time? Learn about your personal or your business's SWOT through the Myers-Briggs Type Indicator, and learn how to best fit into your ideal work-place environment using the Strong Interest Inventory. Learn about group dynamics and the role you prefer to play in the group or team.